In an effort to garner some inspiration for a series of prints (that will also be transferred onto t-shirts) I’ve been mooching through one of my favourite books; Collage: Assembling Contemporary Art.
It’s a great book for anyone interested in Contemporary Art and Collage, so check it out if you can.
It’s got plenty of artists and examples of their work, but I’d totally forgotten about an artist who was a massive inspiration for my practice when I was at uni. THOMAS DEMAND creates highly technical and elaborate architectural locations and interior structures – using just paper and card. Often creating the illusion of reality, (since his work is made, photographed and then destroyed) meaning the viewer can only see each piece as a photograph.
There is a juxtaposition of mundanity and the uncanny which creates an unsettled reading of the image. The 3D model/structure becomes flat, a plane, an image of a place that was built intentionally to be seen in 2D. It is this denial that makes the viewer aware of a ‘set’; the photograph offers the viewer an answer to what they see as an ‘uncertain reality’, allowing them into the image and a chance to pull apart the illusion.
I do various bits and bobs for an independent shop in Sheffield called Kuji Shop. I have been asked to design business cards, flyers, posters, adverts for print and web, window vinyls etc. But last year they asked me to design their new frontage sign, and it proved to be my biggest job to date.
The shop originally had this logo:
And sold Japanese furniture and home accessories. As it developed and changed, furniture was gradually replaced with smaller accessories and exclusive clothing and limited edition artwork. The shop now prides itself on being artist-led, and holding exclusivity with the majority of it’s products.
They asked me to design a new sign that would incorporate all of these things but also wanted to keep the original name, Kuji Shop. This is the new sign:
As the shop is constantly changing and developing, I wanted a sign that could do the same, so used brass lettering, which will weather and change colour over time. The type itself has a ragged, almost unfinished look about it and stands away from the back board.
For formalities I’ve used a plain black, semigloss back board, double strip light from above and off-white plain lettering for the website and telephone number. I’m really pleased with the finished sign, what do you think?